Career

Top 13 Career Opportunities in Digital Marketing

We have created a list of major areas that provide career opportunities in the digital marketing field and some areas that are going to provide new job opportunities in the coming decade: (It’s worth noting that almost every position offers the roles (depending on base to higher-level duties) of Executive, Associate, Manager and Head/VP).

1. Digital Marketing Manager

Digital marketing managers strategize and implement a brand’s complete digital presence.  They leverage every channel under digital marketing to promote a business’ product/services with the key goal of increasing their sales cost-effectively. 

As a digital marketing manager, one should have experience of more than 5+ years and the necessary certifications to back your expertise. 

The main responsibilities as a digital marketing manager are leading the marketing team and reporting to the head or VP of digital marketing of the company.

Digital Marketing managers are also responsible for planning & managing overall campaigns to collating different components of digital marketing to make them efficient and successful.

2. Search Engine Optimizer:

Search Engine Optimization refers to making the website or a web page rank on the search engine’s results. Anyone dealing with SEO has to work on analyzing, reviewing, and optimizing websites using organic SEO techniques. One also needs to develop content with powerful keywords for increasing website traffic. 

SEO is a developed landscape as search engine algorithms are updated on a daily basis, so one needs to keep an eye out for the latest trends and news on what changes the search engines are.

3. Social Media Marketer:

As the name implies, social media marketing is all about managing a company’s presence across social networks that include Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. Social Media Marketing Specialists also design and execute a complete social media strategy for a company.

The role of social media marketers consists of creating a social media strategy, creating content according to it, posting this content, and keeping a watch on some key metrics like reach, impressions, and engagement of the followers. 

One has to also conduct paid advertising on platforms like Facebook and Instagram to generate leads more leads that can eventually convert into actual customers. 

4. Content Marketer:

As the role suggests, content is a key part of this job. Content marketing involves creating content for the online world. This can be done in the form of blog articles, videos, email newsletters, social media content, etc.

The main aim of the content marketer is to create valuable content and distributing it across relevant channels to retain and attract an audience as well as increase website traffic. As a content marketer one has to work on various tasks like managing a blog, create drip campaigns, copywriting, guest blogging, PR, and video creation. 

5. Email Marketer:

Email is one form of marketing that all of us have been using for ages, and yet it still remains one of the most valuable marketing strategies out there. Statistics states that email marketing has a return on investment (ROI) of $42 for every $1 spent, which makes it a higher return than you can expect from any other form of marketing be it digital or otherwise.

The medium is quick, accessible, and cost-effective, making it a powerful tool for businesses to connect with people. 

As an Email marketer one has to focus on building an email list, creating personal and customizable emails tailored to customer interests, and nurturing leads through written communication. 

An Email marketer will also have to run end-to-end campaigns, create newsletters, and update customers about new products to promote the brand and increase customer acquisition. 

6. SEM:

Search Engine Marketing Specialists are responsible for paid ads across all search engines and display networks. If numbers don’t intimidate you and have great analytical skills, search engine marketing could be a great choice for you.

A Search Engine Marketing Specialists strategies Ad campaigns, the targeting, the budget, and the bidding to ensure that the ads reach the right people. They write compelling ad copies that make the viewers engage with the Ads. They also monitor the performance and make adjustments. Learning Google Ads is the best way to start a career in SEM.

7. Content Creator for AR- VR

Augmented reality adds digital elements to a live view often by using the camera on a smartphone. Virtual reality offers a completely immersive experience that shuts out the physical world and makes the virtual world feel real.

The adaptation of AR and VR for marketing is going to happen quickly. That is why marketers will need to be ready to create content for AR and VR. These skills will help them get an early kickstart to using a technology that offers to make it very easy to influence customer opinions.

8. SEO Specialist for Voice Assistants

More and more people are using Voice Assistants today and their use going to keep on increasing. Google Assistant, Alexa, Cortana, and Bixby have a wide range of capabilities. If a user is looking for a product or a service using these assistants, it is imperative that your business gets suggested. 

This is where the role of “ SEO specialist for Voice Assistants” comes into play. Their task is even more difficult because they have only one slot to rank for the top slot. Only if a business is at the top rank for search engines, will the voice assistants pick it up and tell the users about it.

9. Video Production for newer social media platforms

Video production and marketing have quickly become the central focus of every marketing strategy. Every business pushes video content as they grab the attention of the users quickly.

It is not only a medium of entertainment anymore but a powerful tool for promotion and lead generation, especially on social media platforms. 

As social media platforms like TikTok come up, brands have to be ready to attract consumers on these platforms. These companies will need Video Producers who can produce engaging content that would work on newer platforms. If you have these skills, they are going to be very useful in the coming decade.

10. Automation Expert

Digital Marketing automation is all about using software and AI to automate digital marketing activities. 

Many companies will move towards automating repetitive tasks such as email marketing, social media marketing, and even ad campaigns.

This helps them to be efficient as well as helps them provide a more personalized experience for their customers.  As the technology of marketing automation improves, digital marketers who are skilled in these tasks will command a high pay package.

11. Paid Media Specialist

A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Facebook, Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind.

They need to be quick in identifying which platforms would be best for reaching their audience and creative with their media buying skills to get the best optimization of input for greater output.

60% of the marketing budgets will be allocated to digital spending, which just adds to the fact that every digital team needs a specialist in paid media. Hence, paid media is unquestionably a flourishing digital marketing career in 2021.

12. Data Analyst

A Data Analyst interprets data and turns it into information that offers ways to improve business, thus affecting business decisions.

Data Analysts collect information from various sources and interpret patterns and trends. Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills.

Analytics is what tells a company if they’re on the right track and thus gives them an understanding of what’s working and what’s not. The best platform to learn data analytics is Google Analytics.

13. Web Developer

A web developer is expected to be updated with the various coding languages used, and have a flair to create a functional and attractive website for the business.

A highly skilled web developer analyzes user needs to ensure the content, graphics, and navigation provide a positive user experience.

In all cases, a web developer has knowledge of computer software, HTML coding, and graphic design to create a website that has the best user experience and can achieve business goals.